In the midst of the pandemic, ICE Agency - ITA in Houston and FederUnacoma, the Italian Federation of Agricultural Machinery Manufacturers, have launched DEMO DAYS, a series of free digital events open to end users and machinery dealers attending World Ag Expo.

DEMO DAYS involved more than 40 Italian agricultural technology companies over the course of three consecutive Tuesdays during April 2021. Each DEMO DAY consisted of an educational session on specific technology demonstrations of Italian machinery and equipment specifically designed for North American agricultural businesses. DEMO DAYS was one of the most popular ITA digital projects of 2021.

For more information about the initiative, please contact houston [at] ice.co.uk (subject: Machines Italy E-newsletter)