MACFRUT, he normally held, annually, in Rimini is one of the world's largest events for the fruit and vegetable industry: eight pavilions of products, materials and technology, covering more than 55,000 square meters of exhibition space with more than 1,000 exhibitors and 43,500 visitors, 25 percent from abroad.
In 2020, however, as a result of the global health emergency, the 37th edition of MACFRUT was held online through an innovative platform christened MACFRUT DIGITAL 2020, on which industry professionals, buyers and exhibitors could interact, set meetings, showcase products and technologies, and participate in seminars and presentations in virtual mode, from their PCs, tablets or smartphones.

MACFRUT DIGITAL 2020 was held last September 8-10. More than 30 international buyers, from 8 countries, attended the event as part of the foreign delegation program organized by ICE Agency - ITA. Machines Italia Canada and Mexico invited 7 operators, machinery and equipment distributors, importers, end users: Bodega Pinesque (ME), Agricola Automotriz Del Centro Sa (ME), Vino De Eva(ME), "Greenhouse Depot Inc (CA), The St. George Company(CA), Tram Sales Ltd (CA).

Machines Italia Canada organized an e-marketing and communication campaign with the magazine
Fruit & Vegetable, the leading industry publication, which included electronic ads on the publication's website and in the newsletter, along with customized e-blasts.
For more information on this initiative, contact toronto [at] ice.co.uk (subject: Machines Italy Newsletter) ( ) and messico [at] ice.it ?subject=Machines Italia Newsletter">mexico [at] ice.co.uk