MACFRUT, which  normally takes place annually  in Rimini, Italy, is one of the world’s largest events for the fruit and vegetable industry: eight  halls of products, materials and technology, covering over  55,000 square meters of exhibit space, it hosts over 1,000 exhibitors and 43,500 visitors, 25% of which come from over 100 countries.

In 2020, however, as a result of the global health emergency, the 37th edition of MACFRUT was held online on via an innovative platform branded as MACFRUT DIGITAL 2020 where industry professionals, buyers and exhibitors were able to interact, scheduled meetings, hosted product and technology demos, seminars and presentations virtually allowing registrants to participate via a PC, tablet or smartphone. 

MACFRUT DIGITAL 2020 took places place September 8 - 10, 2020. Over 30 international buyers, from 8 countries, attended the event as part of the Italian Trade Commission’s foreign delegation program. Machines Italia Canada and Mexico invited 7 machinery and equipment distributors, importers, end-users: Bodega Pinesque (ME), Agricola Automotriz Del Centro Sa (ME), Vino De Eva(ME), "Greenhouse Depot Inc (CA), The St. George Company(CA), Tram Sales Ltd (CA).

Machines Italia Canada organized an e-marketing and communication campaign with Fruit & Vegetable magazine, the main trade publication, which included e-ads on the magazine's web site and in its newsletter, along with custom e-blasts.  For further information on this initiative, please contacttoronto [at] ice.it (subject: Machines%20Italia%20Newsletter) ( )