With over 1,500 exhibitors, tens of thousands of visitors from 63 countries and 180 thousand square meter of floor space the  World AG EXPO, in Tulare, California is the largest, annual agricultural trade show in the US.

Machines Italia, the Italian Trade Commission - ITA’s Houston office and FEDERUNACOMA, the Italian Agricultural Machinery Manufacturers Federation, brought 11 top Italian companies to the 2019 edition of the event which took place from February 12 to 14. 

The Italians exhibited in an Italian pavilion (600 sq. mt, North Exhibits - Stand T46-T48):

Ama Group, Annovi Reverberi, Bellon, Bgroup - Bargam, Elca, Geoline by Tecomec, Neròn Pumps, Polmac, Repossi Macchine Agricole, Simol, Tortella. 

The Italian presence at WORLD AG EXPO was promoted by an integrated marketing and communication (web, social media, direct marketing). A B2B networking event for agricultural professionals and media took place at the event.  

In 2018, the USA imported almost $450 million worth of agricultural machinery and equipment from Italy (+18%).  The US market is one of the main outlets of Italian agricultural technology.

For further information on this initiative, please contact machinesitalia [at] ice.it (subject: Machines%20Italia%20E-newsletter)