Though not the flashiest Italian car manufacturer, automotive firm Fiat has long been a staple of the country's industrial sector, providing vehicles to a wider mass market than its local brethren: —the Ferraris, Maseratis and Lamborghinis that cater only to the elite. As such, the firm's research and development center, with a main base in Orbassano, Turin, is constantly thinking up ways to reinvent its automotive products in cost effective ways, from their physical design to their fuel efficiency, safety features and beyond. Established in 1978 as the Fiat Group reference center for

Machines Italia representatives together with the Italian Consulate in Chicago along with FIAT's SEPIN Manufacturing Training Unit, hosted a morning briefing on the US Automotive industry for a delegation of Northern Italian companies involved in said industry. The presentation covered areas of US capital / durable goods imports including projections through 2012, along with an executive summary of the Machines Italia automotive industry survey. The survey focused on what US manufacturers are looking for in their global supply chain in terms of machinery and technology. The survey was done

Machines Italia representatives during the "Italy and the Midwest" seminar sponsored by the Consul of Italy in Detroit, Northern Ohio Italian American Foundation, City of Cleveland and the Cleveland Council on World Affairs, discussed the competitive advantages Italian machinery manufacturers offered to Ohio based manufacturers. During the April 7th, 2011 program, The Italian Edge: Technology for Excellence was presented to Ms. Laura Soave, President of Fiat USA as the book included coverage of the latest innovation offered by Fiat. Ms. Laura Soave, in addition to Machines Italia