Date: July 16 approx. Time: 3 PM - 4:20 PM (CEDT - Italy) / 9:00 AM EST l 8:00 AM CDT l 7:00 AM CST Join us for an in-depth analysis of how Italian machinery is used and perceived in the North American market. This session will unveil key findings from a recent survey of end users and decision makers, highlighting usage patterns, purchase drivers, and brand perception by Italian OEMs. We will also share the results of a competitive benchmark, assessing how ICE is promoting Italian machinery in the United States compared to international counterparts. Together, these analyses provide a