Tradition, Evolution and Union: UCIMA Unveils Its New Logo
The Italian Packaging Machinery Manufacturers' Association UCIMA has officially presented its new logo characterized by the letter U with a softer and more minimalist typeface. The logo was revealed during a gala event entitled "L'Anima del Packaging" ("The soul of packaging") held at the Ducal Palace in Modena to celebrate the association's 40th anniversary. Starting out from the stylized box image that characterized the old logo, the design studio reinterpreted its lines and structure to create a new symbol, that of a stylized amphora. This ancient vessel represents the oldest form of