Machines Italia North America will launch its online advertising campaign on various websites and e-newsletters in Canada and the United States. Targeted publications in the U.S. include Designnews.com CNNMoney.com Businessweek.com/innovation Techbriefs.com While in Canada, selected publications include: : Canadian Plant Canadian Manufacturing Frasers Design Engineering The banners on the above websites promote the website: old.machinesitalia.org..., the publication The Italian Edge : Technology for Sustainability and the study on the image and reputation of Italian machines.

On Wednesday, December 7, 2011 at the Toronto Board of Trade, The Consul General of Italy, Gianni Bardini, and the Toronto office of the Italian Trade Commission, hosted a cocktail reception to welcome the new Italian Trade Commissioner in Canada, Ascal Bova and to officially launch the Italian Trade Commission's newest book in the series The Italian Edge entitled Technology for Sustainability. 200 guests from the Toronto business community, the manufacturing industry, as well as various Italian and Canadian government agencies and institutions attended the event. Also in attendance several