The group's president, Renato Railz, has revealed plans for the new site, intended to serve mainly North American customers. Located 2,000 meters above sea level, the León plant will offer advanced service and grinding services for products already distributed in the region, as well as a full range of new products.

The Attimis-based company, with 260 employees, 6 production plants in Italy and one in Mexico, and 65 million euros in revenues, specializes in the design and manufacture of rollers and accessories for the tube and wire industry

Eurolls' impact in Mexico is not limited to production alone. "Our decades-long presence in Monterrey has allowed us to integrate deeply with the local economic and social fabric," Railz explains. Despite the challenges posed by the country's social dynamics, the company has established solid ties, contributing significantly to the local economy.

With the addition of the new plant, annual sales are expected to increase by about $1.5 million, confirming Eurolls' role as a major player in the metalworking industry in the Americas.

The new plant in León represents a crucial part of Eurolls' expansion strategy. In addition to improving production capacity, the company intends to ensure ongoing support for its customers through after-sales and maintenance services, which are key to the retention and acquisition of new customers in the competitive U.S. market.

"We are excited about this new chapter in Mexico," Railz concludes. "We will continue to invest and believe in the potential of this strategic market."

In the start-up phase of the new plant, the employees (about fifteen) will carry out the grinding and service of the products already distributed in the area, then they will develop the entire range of sheet metal cutting products, cutting blades for Slitter Plants, spacers and rubbers, as well as their recovery and grinding, linear blades for sheet metal cutting and bending, and grinding and service .

To date the Mexican subsidiary makes about $4.5 million in revenues per year; with the new plant, which will have a budget of $1.5 million, "we aim to reach $6 million."

Mexico is a strategic country for those who want to preside over the U.S. market. But Eurolls also has other ambitions: "We have defined a significant investment plan dedicated to the United States," anticipates Railz, who does not detail further. "Let's say we are one step away from a final decision, we are negotiating some things...."

Eurolls is a company that has structured itself with an integrated circuit that, except the raw material, namely steel, can preside over every stage of production with absolute quality control. This," the entrepreneur replies, "is one of our strengths: the certainty of the quality of our products, on levels of excellence, which customers obviously seek. To this, we add the service, which is another factor of considerable importance and one of the reasons why we have strengthened our presence in Mexico, and the price, which is absolutely competitive."

With the expansion in Guanajuato, Eurolls not only consolidates its presence in Mexico but also positions itself as a benchmark for innovation and quality in the metalworking industry internationally. A commitment to excellence and customer satisfaction remains at the heart of the company's growth strategy.