Machines Italia has reached and recently passed its 10th year of existence, and during this period it has put in place, in order to fulfill its mandate to promote Italian instrumental mechanics in North America, a plethora of communication, integrated marketing and multimedia initiatives, creating-or adapting, as needed-for each, advertising sketches, films, animations and creative materials in Italian, English, French and Spanish.

These materials reflect the project's philosophy of giving a common image to the 15 target sectors, which, at the same time, takes into account the particularities of each market and end users. A non-exhaustive review of these creative materials is available at this link(http://pinterest.com/pin/407575834997164877)